About Us
Founder Story – Why I Built Anika
I didn’t set out to build an emotional wellbeing app. I built it because I needed it.
For years, I was doing everything “right.” I built and scaled a successful business, raised two children, maintained a career, exercised, meditated, and kept pushing myself to be the best version of me — as a mother, a partner, and an entrepreneur. From the outside, it looked like success. Inside, I was slowly burning out.
When I finally stopped, I realised how exhausted I was — emotionally, mentally, and physically. Rebuilding myself took nine months of therapy, coaching, daily movement, meditation, and deep self-reflection. Those tools helped, but what I noticed was the gap between them: the moments in everyday life when you’re not in therapy, not on a meditation cushion, and not feeling motivated — just overwhelmed, empty, or alone.
There was nothing designed for those in-between moments.
Anika was born from that gap.
Anika isn’t therapy, and it’s not motivation or hustle culture. It’s gentle emotional support for real life — the quiet moments when you need reassurance, grounding, or simply to feel less alone. A soft companion that helps you regulate your emotions, build small rituals, and reconnect — with yourself and with others going through the same things.
I built Anika from lived experience, not theory. It’s shaped by what actually helped me heal — emotional awareness, consistency over intensity, and human connection. Anika sits between calm and courage, supporting you as you move forward, not pushing you to be more.
This is the app I wish existed when I was burning out.
And now, I’m building it for others.